How can you market good causes?
Using persuasive copy, Fashion Revolution has galvanized a global movement of #fashionactivists.
How do they come up with great marketing concepts, year after year?
And how can you then promote and market good causes and solutions?
Let’s start with: What is copy?
Good copy persuades. Copy persuades you to take a specific action. Copy makes you want to join the cause, buy the product or service, subscribe, like, or follow on social media. Copy is part of the sales and marketing space.
What is a copywriter?
Copywriters write copy. And in time, with the right prompts, your AI bot will write it too. With your final approval of course. Copywriting is a basic component of marketing. Copywriting is found in print, television, radio, and online.
Here are standout examples of Marketing Copy for the 2023 Fashion Revolution Week.
1. Think Global, Act Local
2. Resilience, Resistance
3. All Together Now
4. Be curious. Find out. Do Something.
5. Good Clothes Fair Pay
6. Living Wage is a Human Right
While you are here, you might as well sign the petition for living wage legislation in fashion.
Now, do you want to make a difference as a blogger and a content creator, then you need to figure out your way around copy and copywriting. Brush up on your persuasive copywriting skills.
To come up with good copy, playing with words in your mind, twisting and turning them is the way.
How copywriting helps Activists?
Activism is about promoting change through bold messages that behave like rhymes to persuade people to take action. To make the world a better place, you take on the role of the Activist. Marketing activism is playing, caring and sharing, coming up with copy, and content, with text to inform, educate, persuade, sell, engage, and connect with the audience.
People will join the cause when they are moved to.
Copywriting is not complicated. Just have fun with it.
Think bold, think funny, think weird, think emotions, and think puzzles to capture the imagination, when advocating for social justice, climate justice, environmental protection, human rights, UNSDGs, and peace on Earth.
Resources:
https://www.goodclothesfairpay
https://www.fashionrevolution.org
https://en.wikipedia.org/wiki/Copywriting
https://blog.hubspot.com/marketing/good-copywriting-practices-list